The $100k revenue mark is a pretty significant one in the online business space. For a lot of people (ok, me) it indicates a certain degree of “making it.” I’ll be super honest up front and let you know that making $100k was not my biggest goal, and I’m sure as you go through the highlights […]

“What does a copywriter DO?” I get this question pretty much every time I tell someone about my job. Let’s get some answers! To answer the question: What does a copywriter do? We’ve got to get clear on a few things. First of all, copywriting has nothing to do with copyrights. If you have a copyright, […]

Copywriting skills – one of the best ways to bring more value (and make more money) as a Virtual Assistant. Here’s what you need to know!     Virtual Assistants bring a lotttt of value to their clients. Admin support, systems implementation, social media management, email management… the list goes on. But if you’ve found […]

An honest look at my first full year running a small business. What’s it like to be working as a copywriter in 2020? Read through to find out! I technically started Emily Writes Well in mid-August of 2019, but 2020 was my first full year of (mostly) knowing what I was doing. Working as a […]

The brand identity of your small business is basically how your brand looks, feels, and speaks to clients. It’s WHO your business is and HOW you show up.   Why should I care about brand identity for my small business? People buy from others they know, like, and trust. And what they know, like, and trust isn’t your services […]

Want to know how to engage readers? You need to cut the fluff! The average blog reader spends thirty-seven seconds reading a post. If you don’t hook your audience, you’re going to lose them in about the time it took me to decide that running a half-marathon with my husband was an insanely awful idea. […]

Editing yourself is a tricky business. It can be hard to spot mistakes you don’t even realize are mistakes.   How to Edit Yourself Where do you even start? Learning how to edit yourself is complicated. There’s a lot more to copyediting than just fixing misspellings and comma errors. You should check your work for […]

Your brand voice is the words, tone, and attitude you use to communicate your personality to your audience.     Your brand voice should be distinct, authentic, and consistent. If you are already feeling overwhelmed— don’t worry! Take a deep breath and keep going, because we’re going to break it all down. I promise you’ll […]

Your services page is usually one of your most visited pages, so you can refresh your services page for a more effective website!   When I’m working on website projects for my clients, the first thing I like to do is refresh the services page. That’s because a strategic, effective services page is basically the […]

Thinking about your first-time launch of a new service, offer, or product? I am sharing all the juicy deets (and what most people won’t tell you) about what the experience was like for me. First-time launch confession: I launched my interactive workbook, Write with Power, over the last two weeks. And boy… was it an […]