SIGN ME UP
From sales pages to sales email sequences and selling on social media, you'll feel confident knowing what to include, what to leave out, and how to sell with confidence
Identify your most aligned client, get clear on your mission + vision, and put all the passion and skill you have to work for your business with clear, consistent brand messaging.
This is the big one! Writing clear, compelling website copy can feel intimidating... but it won't after you master the tips and use the templates you're getting in this workshop series!
Get everything you need to make money with your email. Each session focuses on a different type of email, so you get the templates, strategies, + subject lines you need to succeed.
→ A new perspective for identifying your target audience
→ A powerful look into what happens when you sell to your most aligned client
→ The exact process I use to help my clients get clear on who they serve (and why!)
→ Clarity on your core values and a step-by-step guide of how those values drive your copy + message
Have an "ideal client avatar" but not sure how that really connects to your messaging? This workshop will change the entire way you view your target audience.
→ A deep, professional understanding of what each piece of your brand messaging is supposed to do and what it should include
→ A clear, effective mission statement, vision statement, tagline, and elevator pitch
→ Consistent messaging to use in your emails, on social, on your website, and anywhere you communicate with clients
→ Major confidence – and the ability to sell with ease
We kick off this session by getting super clear on the purpose of your mission, vision, tagline, and elevator pitch. Then we learn how to write each foundational piece of our brand messaging like a pro.
→ A consistent brand voice that feels so you and attracts your most aligned clients
→ A system and strategy for using your brand voice across all of your copy and messaging
→ Fun, effective ways to use your brand voice outside of writing words
→ A compelling narrative that shows off your expertise, shares your experience, and builds emotional connections with your clients
Dive deep into how you want to come across and the experience you want to create for your most aligned clients. This is so much more than choosing a few adjectives to describe your voice!
I'm So in!
Your sharp, polished brand messaging deserves a pretty, all-in-one-place home. This Brand Voice guide is easy to update (with the free version of Canva) and should be shared as a resource with any contractor, employee, or team member. Make it simple for anyone to understand your brand, values, and voice.
brand messaging guide
You'll get all kinds of templates and formulas to make writing your own copy easy and more effective. Write a catchy tagline in minutes and use the mission and vision statement templates to make sure you're including everything you need... and leaving out everything you don't!
templates + Formulas
- Giovanna B.
Learning the structure for how to write certain things effectively, like mission statements, was unbelievably helpful and eye-opening. When you're being sold to, you often don't think about the process behind what you're reading, but knowing that effective structure is super empowering! It makes me more confident.
Buyer beware – this workshop series will give you the skills, perspective, understanding, and words you need to sell with confidence and attract the right people with ease.
The Copy Party: A Workshop Series is a party because we get together to learn new skills and improve our copy skills as a group.
If you're looking for a professional copywriter to do the work, I offer Brand Messaging Project Days! You can check out my website for more details on working together on done-for-you copy work.
i'm not so sure...
Putting the dates of each workshop on your calendar means committing to yourself and your business. Showing up and jumping in really makes a difference.
Whether you're brand new to business or have been crushing it for years, this workshop series is about digging in deeper than ever and trying out a new perspective. Expansion is kind of unavoidable 😉
I teach everything I do for my own one-on-one clients. This workshop is the perfect way to improve your writing and get crystal clear on exactly who you want to work with and how you want to stand out.
is this workshop series for me?
Hi, I'm Emily! I'm a copywriter and copy teacher with a deep love for helping business owners get more visible and attract more aligned clients.
You are your business's superpower. My job is to help you get clear on how exactly you are unique, the specific ways you change your clients' lives, and the words that communicate all that to the right people.
I've been teaching business owners and copywriters how to write like a pro since 2020, and I've been using my stellar writing skills to serve my own clients since 2018. Oh, and before I was a copywriter obsessed with making effortless sales, I was a teacher – so I'm kind of awesome at breaking complicated things down into simple, easy-to-implement steps.
You're gonna love how much you learn and how confident you feel after attending this intentional workshop series. It's not magic... but it is wildly effective.
I can't wait to teach you everything I know about putting the power of your words to work in your business!
I'M ALL IN!
Put every skill + strategy you learn to work with ease. The templates, guides, and formulas make life easy... and who doesn't love that?!
Want people to fall in love with your brand and be excited to buy? These two pieces work straight magic in your business!
Learn the purpose and structure of each of these key pieces of copy and get all my best tips + tricks (and formulas!) for writing like a pro.
This new perspective for understanding who you are designed to serve and who needs YOU is a game-changer.
you're getting all of this
what's the hot gossip?
before I sign up, i have a question!
These workshops are specifically created for 3 groups of business owners:
- New (1 year or less) business owners who want to skyrocket their success + build a wildly strong foundation
– Established business owners who feel stuck, uninspired, bored, or ready to work with new clients
– Anyone who wants to become a copywriter or offer copywriting services to clients
You'll get a replay of each workshop, so you can learn on your own time or review as needed!
You'll also have a window for asking questions so you don't miss out on the value of live Q&A. (I'm excited about this option, and I think you will be, too!)
You may be surprised how much you get out of these workshops, even if you feel pretty good about your mission or vision statement, brand voice, tagline, elevator pitch, brand story, and other elements!
We take time to re-examine our values, get clear on what matters most, and refine our messaging so we can attract the best clients and make effortless sales.
The series is designed to build off of each workshop, so you're getting the most value out of attending all 3!
The Black Friday deal only applies to the full quarter, so it's just a great way to save money. After this sale ends, each individual workshop will be available for $147 if you're into attending a single workshop.
— Ashley F.
"My favorite thing about the workshop? Emily's email templates!"