How to Write a Welcome Email Sequence

October 3, 2022


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I'm emily - your copy wizard

Welcome email sequences are one of the most important sequences you should have for your email marketing.

These automated sequences are your chance to make a great first impression on everyone who signs up for your list. Since most people join after downloading a lead magnet, it’s important that your welcome email sequence stands out from others. 

Because let’s be real – people download A LOT of free stuff, which means they’re receiving A LOT of welcome emails. 

But when you intentionally write a welcome sequence that helps your audience get to know you, the problems you solve, and to see that YOU are their solution… eventually they become buyers (aka dream clients).

So let’s get into some of the finer details of how to write a welcome email sequence, as well as some of my fave tips!

So You Want to Write a Welcome Email Sequence? Let’s Talk Details

One of the most frequent questions I get asked when someone is preparing to write a welcome email sequence is “how many emails should I send”? My go-to length is 5 emails. This seems to be the sweet spot… If you use too few emails people don’t interact long enough to remember you, but too many emails can leave people feeling overwhelmed so they stop opening your emails or unsubscribe altogether.

If you’re going to write a welcome email sequence you’re also likely wondering WHAT to put in them. Here are some elements you should include as well as a general order of when you should include them:

  • Who you are (written with a side of your own personal flair!)
  • What you do 
  • Who you help
  • How you help your dream clients
  • The specific problems you solve
  • The benefits of your offer/service (aka WHY your dream clients need you)
  • Ways to connect with you

Pro Tips to Write a Welcome Email Sequence That Stands Out

  1. Don’t Put Too Much Info in One Email

While the elements mentioned above ARE important parts to a welcome email sequence, it’s also important that you don’t overwhelm your audience with too much information in one email. Keep your audience focused with one goal for each email. And if you’re not totally clear on how to do this, I lay it all out in my Welcome Sequence Blueprint.

  1. Write Great Subject Lines

When you go to write a welcome email sequence, an important tip to remember is to write intriguing subject lines. You want these emails to stand out and pique the interest of your dream clients! So get creative with your subject lines, while also remembering to make sure they’re still relevant to the email (no click-bait!)

As subject lines are often where people get stuck when they go to write a welcome email sequence… my blueprint is full of creative ideas to help you out! 

  1. Know that Your Open Rate will Decline Throughout the Sequence

Declining open rates can be discouraging, but know that it’s totally normal! If you expect this from the get-go, it will help you keep perspective when you start to write a welcome email sequence. Instead of aiming for a perfect open rate, stay focused on how you can provide the most value to your dream clients.

Want to know more about how to write a welcome email sequence, with details on when to send each email and what specifically to include in each one? I’ve laid it all out for you in my Welcome Sequence Blueprint for only $27

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Hi, I’m Emily! Some people call me the copy wizard, and I’m not gonna lie… I kind of love it. I’ve been writing websites, sales pages, and email sequences for small business owners like you since 2019 – turning the jumbled, passionate mess that’s in your head and on your heart into clear, compelling copy that sells. If you’re into using your unique personality and values to attract your dream clients and make more sales, you’re in the right place.


You need a sales + website copywriter who can work magic