The brand identity of your small business is basically how your brand looks, feels, and speaks to clients. It’s WHO your business is and HOW you show up.   Why should I care about brand identity for my small business? People buy from others they know, like, and trust. And what they know, like, and trust isn’t your services […]

Want to know how to engage readers? You need to cut the fluff! The average blog reader spends thirty-seven seconds reading a post. If you don’t hook your audience, you’re going to lose them in about the time it took me to decide that running a half-marathon with my husband was an insanely awful idea. […]

Editing yourself is a tricky business. It can be hard to spot mistakes you don’t even realize are mistakes.   How to Edit Yourself Where do you even start? Learning how to edit yourself is complicated. There’s a lot more to copyediting than just fixing misspellings and comma errors. You should check your work for […]

Your brand voice is the words, tone, and attitude you use to communicate your personality to your audience.     Your brand voice should be distinct, authentic, and consistent. If you are already feeling overwhelmed— don’t worry! Take a deep breath and keep going, because we’re going to break it all down. I promise you’ll […]

Your services page is usually one of your most visited pages, so you can refresh your services page for a more effective website!   When I’m working on website projects for my clients, the first thing I like to do is refresh the services page. That’s because a strategic, effective services page is basically the […]