Sales page not performing the way you hoped? There’s quite possibly nothing more discouraging than spending hours upon hours building a sales page, only to feel like it’s not signing you clients. You want your sales page to be working FOR you and the truth is, it should be.  Your sales page should be making […]

Copywriting skills – one of the best ways to bring more value (and make more money) as a Virtual Assistant. Here’s what you need to know!     Virtual Assistants bring a lotttt of value to their clients. Admin support, systems implementation, social media management, email management… the list goes on. But if you’ve found […]

An honest look at my first full year running a small business. What’s it like to be working as a copywriter in 2020? Read through to find out! I technically started Emily Writes Well in mid-August of 2019, but 2020 was my first full year of (mostly) knowing what I was doing. Working as a […]

The brand identity of your small business is basically how your brand looks, feels, and speaks to clients. It’s WHO your business is and HOW you show up. Why should I care about brand identity for my small business? People buy from others they know, like, and trust. And what they know, like, and trust isn’t your services or […]

Want to know how to engage readers? You need to cut the fluff! The average blog reader spends thirty-seven seconds reading a post. If you don’t hook your audience, you’re going to lose them in about the time it took me to decide that running a half-marathon with my husband was an insanely awful idea. […]

Editing yourself is a tricky business. It can be hard to spot mistakes you don’t even realize are mistakes. How to Edit Yourself Where do you even start? Learning how to edit yourself is complicated. There’s a lot more to copyediting than just fixing misspellings and comma errors. You should check your work for clarity, […]

Your brand voice is the words, tone, and attitude you use to communicate your personality to your audience.   Your brand voice should be distinct, authentic, and consistent. If you are already feeling overwhelmed— don’t worry! Take a deep breath and keep going, because we’re going to break it all down. I promise you’ll understand […]

Your services page is usually one of your most visited pages, so you can refresh your services page for a more effective website! When I’m working on website projects for my clients, the first thing I like to do is refresh the services page. That’s because a strategic, effective services page is basically the lifeblood […]