37 Seconds to Hook Them: How to Engage Readers

April 19, 2020

Copywriting

how to engage a reader couple with small child with a supportive poster for a marathon race

explore the blog

FREE!: 5 quick & healthy Recipes

POST:my go-to healthy starbucks order

You'll also love

search the post index

MORE ABOUT ME

Put a little bio about yourself and your business here for your blog readers to see! This is a great, quick way for them to get to know who they're reading from.You can click to your about page next.

I'm emily - your copy wizard

Want to know how to engage readers? You need to cut the fluff!

how to engage a reader couple with small child with a supportive poster for a marathon race

The average blog reader spends thirty-seven seconds reading a post. If you don’t hook your audience, you’re going to lose them in about the time it took me to decide that running a half-marathon with my husband was an insanely awful idea.

Good news, our marriage survived the one training run we attempted together and now I cheer him on from the sidelines. Waving witty, supportive signs from the comfort of the sidewalk? Yes. Wheezing for air and pulling at lycra leggings sliding down my burning quads? No thanks.

The easiest way to communicate effectively is to cut out all the fluff.

How to engage readers:

1. Delete every “so” and “very”

These are top-offender fluff words. They are rarely necessary and they slow down your readers. When we get bogged down with unnecessary words, we’re more likely to quit. Give your content a fighting chance and take these words out.

2. Choose powerful adjectives.

Efficient writing need not be boring.

Original sentence: “I am so excited!” We followed step one and deleted “so” and we’re left with “I am excited!” which doesn’t feel like enough.

Solution?

Choose a more powerful adjective. Think of a word that communicates “so excited” in one, strong word.

“I am thrilled!”

3. Be direct

Most of the fluff in our writing comes from circling around our point. As my husband consistently admonishes me, “Land the damn plane.”

If you include an anecdote (and you should), keep it snappy and to the point. Tell the part of the story that relates and cut out superfluous details. This doesn’t mean you can’t use effective details in your story, it just means you’re intentional about what you include.

The less fluffy your writing, the better you’ll connect with your audience. If you’re only getting 37 seconds of their time, make sure you aren’t wasting it.

Ready to hook your readers and create an engaging content?

Download 103 FREE Creative Content Ideas Here – Yeah, I know… it’s too much. But I want you to have it!

Want to read more about improving your writing? Check out this post about how to edit yourself!

share this post:

Leave a Reply

Your email address will not be published. Required fields are marked *

GET TO KNOW YOUR COPYWRITER

Hi, I’m Emily! Some people call me the word wizard, and I’m not gonna lie… I kind of love it. I’ve been writing websites, sales pages, and email sequences for small business owners like you since 2019 – turning the jumbled, passionate mess that’s in your head and on your heart into clear, compelling copy that sells. If you’re into using your unique personality and values to attract your dream clients and make more sales, you’re in the right place.

THIS IS WHERE I COME IN! 

You need a sales + website copywriter who can work word magic

COPYRIGHT © 2022 · EMILY WRITES WELL | WEBSITE BY em shop  | TERMS & CONDITIONS |  IMAGES By DOLLY DELONG | BRAND & TEMPLATE CUSTOMIZATION BY JCD

LET'S WORK TOGETHER

Explore