Most of the words you write in your business are considered “copy.” Basically, anything you write that makes or leads to sales falls under the category of copywriting. And there are people out there (it's me, hi – I'm a copywriter, it's me) who specialize in writing standout words for your business.
But do you always need a pro?
If you've ever wondered, “Should I hire a copywriter or just figure this out myself?” this post is for you!
Today we’re looking at 5 key questions to ask yourself to decide if you should keep your copy tasks on your to-do list our outsource to a copywriter.
As a caveat, all of these are general examples and suggestions, and ultimately you should do what feels best for you and your business. Think of these more as general guidelines, not as “rules.”
Okay, So… Should I Hire a Copywriter?
1. Are you brand new to business?
If you’re just starting out in your business, hiring a copywriter might not be the best move for you. Everything – your target audience, your offers, your brand voice, etc. – will likely change a lot in the first year as you’re getting clear on what you do, who it’s for, and why it matters. Choosing to DIY your copy is often a better option for you (and your bank account).
You don't have to DIY alone though! Templates, customizable swipe copy, and educational resources are your best friend at this stage. The Copy Wizard Shop is full of helpful tools to help you DIY like a pro without blowing your budget.
2. Do you have client testimonials?
If you don't have any feedback from your clients, it's tough for a copywriter to get a clear understanding of how you help your clients and what they appreciate most about your work.
If you do have testimonials from at least a handful of clients, a talented copywriter will be able to pull out key information and write copy that attracts more of the people you want to work with!
Testimonials are less important for copy projects like email sequences and more important for things like websites and sales pages, so don't immediately cross “hire a copywriter” off your to-do list if your client feedback is lacking.
Regardless of whether you work with a pro or not, having high-quality testimonials is essential for your overall marketing efforts!
3. Do you have a project that’s been on your to-do list for months?
Your time is valuable. And if you're spending weeks or months on a copywriting project… you're probably wasting your time.
Hiring a copywriter isn't about saving time, but it is one of the best perks!
Handing off your website copy, sales page, email marketing, or other project to a pro gives you better results and frees you up to work on what you do best.
4. Are you expanding to a new platform?
A copywriter’s job is to write clear, compelling copy that makes sales. So if you’re ready to expand your marketing strategy, you may want to consider working with a copywriter who can make sure you're making the most of your marketing efforts.
I often work with clients who want to polish up their website before launching a new marketing campaign so their new audience immediately understands who they are, what they do, and why it matters. If you're ramping up your marketing plan for Instagram, Pinterest, or TikTok – this may be the perfect opportunity to hire a copywriter.
5. Do you want to make more sales?
If you have a solid offer and an audience to sell to… but you aren't booking out your calendar or selling as much as you want, it may be time to invest in copywriting services.
Clear, compelling copy – specifically for your website or sales page – can create a huge improvement in overall sales.
If you want to make more sales but you don't have an audience or a clearly defined offer… you should probably focus on those key elements first. Writing your own sales page or website copy is a great way to figure out the value, benefits, and transformation of your offers!