As a business owner, copywriting is a core part of your every day work. The majority of the content your audience consumes is in some form, written word. And while you’re likely no stranger to doing the work yourself, there comes a time when you’ll need to decide if you want to DIY your copy or hire a pro.
So in this blog we’re talking about 5 common scenarios you might find yourself in, to help you decide!
As a caveat, all of these are general examples and suggestions, and ultimately you should do what you feel is best for you and your business. Think of these more as general guidelines, not as “rules”.
1. Are You Brand New to Business?
If you’re just starting out in your business, hiring a copywriter might not be the best move for you. Your business will likely change a lot in the first year as you’re getting clear on what you do, who it’s for, and why it matters. So oftentimes, starting with a DIY approach to copy is a better option for you (and your bank account).
BUT – if you’re really wanting support, templates or other resources like the ones in The Copy Wizard Shop could be great complimentary options for helping you DIY like a pro.
2. You’ve Got Lots of Client Testimonials
Have you recently received lots of client testimonials? This is a great time to consider working with a professional to elevate your copy! With many testimonials to work with, your copywriter can dig deeper into your audience – getting to the core of what they need, where they’re stuck, AND what they will love about working with you specifically.
3. You Have a Project that’s Been on Your To-Do List for Months
If you have a big copywriting project that’s taking you over three months to complete, it’s likely time to let someone else take over and finish it for you. As a busy entrepreneur, even if you’ve got stellar writing skills, some projects you just can’t do on your own. And that’s okay!
4. You Want to Expand Your Marketing Platforms
Ready to start using more marketing platforms? Then it might be time to get some help! It’s a copywriter’s job to write clear, compelling copy that makes sales. So if you’re ready to expand your marketing strategy you may want to consider hiring one – especially if you’re already feeling like you might not have the capacity to maintain the marketing platforms you want to add.
5. You’re Doing a Project You’re Not Enjoying
Have you recently started a copywriting project that you’re realizing is no fun at all? Find a copywriter to finish it for you! This often happens with websites because they feel like overwhelming and time consuming projects. If you’re in this situation, I’d love to help you create a website you love.
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