13 modules, 43 lessons, countless resources, templates, and formulas...
Yep – everything you need to start and grow your copywriting business

→ The true purpose of copy so you can share the value of what you do for your clients

→ What copy is and isn't so you clearly understand your industry and responsibilities

→ The difference in copy and content so you can decide where to focus and what to offer

→ Your core motivation for improving your copy skills so you can stay focused and committed 

You're learning all about:

There are a lot of misconceptions and confusion when it comes to copywriting, so we start with clearing up any questions about this field and making it easy to understand what you should (and shouldn't!) expect as a copywriter.

Okay, What Exactly is Copywriting?

Module One

→ Identifying and defining your own brand voice so you attract your dream clients and build brand recognition

→ Discovering your "most aligned client" so you put your skills to their best use and find it easier to sell

→ Strategies for getting clear on your client's brand voice so you know how they want to be perceived

→ Writing in your client's brand voice so you can deliver copy your clients are obsessed with

you're learning all about:

Understanding your brand voice helps you connect with your audience, while understanding your client's brand voice helps you write copy that sounds authentic to them. This is a BIG topic – and we're covering it all! 

Brand Voice –
Yours and Theirs

Module Two

→ How to effectively and strategically research before you write so you can save time and write more clearly

→ Best practices for making your writing sharp, clean, and clear so you have a library of tricks and tips to keep your writing fresh and better than ever

→ Mechanics of writing that you may have learned and forgotten, or never learned before so you have proven ways to improve now and as you grow

→ What I do to keep my writing sharp for my clients so you can take what you want to use for yourself without going through years of trial and error

you're learning all about:

These are the skills and strategies that you'll use throughout all different types of copywriting projects. Even experienced pros can benefit from revisiting the key concepts taught in this module – I know I do! 

Writing
Foundations

Module Three

→ The rules of email marketing and how to choose the right email service provider so you can set yourself up for success (and stay out of trouble!)

→ Making emails FUN so people want to read them

→ Writing scroll-stopping subject lines and preview text so you and your clients get better open rates

→ The structure and purpose of sales sequences, welcome sequences, and weekly newsletters so you know what to include, what to leave out, and how to make your emails shine

you're learning all about:

You'll use email marketing for your own business and  write engaging, effective emails for your clients. We break it all down into two separate learning opportunities so you can focus on what you need most.

Email Marketing – For Clients + You

Modules Four + Five

→ What a lead magnet is (plus an entire bank of ideas to inspire you) so you can create something unique that your clients want to download

→ How to make sure your lead magnet is doing its job so you get major results for your efforts

→ Promoting your lead magnet so you can attract your dream clients

→ Putting your brilliant lead magnet skills to work for your clients so you can offer a high-quality service and show your clients that your work gets results

you're learning all about:

Get allll the details about this powerful marketing tool and learn how to create an irresistible lead magnet for yourself and your clients. A great lead magnet is a key foundation of successful email marketing and business growth.

Lead 
Magnets

Module six

→ The overall structure and layout of a strategic sales page so you can take your reader from interested to buying

→ Narrowing down the goal of your sales page so your copy is clear and compelling

→ Tips + tricks for writing catchy copy so your sales page grabs attention and engages your reader

→ How to get the right info from your clients so you have everything you need to blow their mind with an impressive sales page

you're learning all about:

Want to make more? Learn how to write a sales page that converts like a dream. Sales Pages that deliver serious ROI = $$$. You can also use your skills to sell your own services – talk about an awesome win-win situation! 

Sales Page
Projects

Module seven

→ Interviewing your clients and creating questionnaires for a flawless client experience and thorough information collection

→ Creating a wireframe so you can structure your copy in a design-focused, visually appealing manner

→ Writing each core page – Home, About, Services, and Contact – so you feel confident taking on website projects for clients (and writing your own!)

→ Including important details like FAQs, testimonials, and SEO keywords so you can create a comprehensive website that converts

you're learning all about:

Knowing how to write clear, compelling website copy is one of the most powerful tools a copywriter can master. We break this complex project down into easy-to-understand pieces so you never get overwhelmed! 

Website Copy
Projects

Module eight

→ How to write blogs people actually want to read so you can drive more traffic and get better results for your clients

→ Repurpose blogs for social media content so you can add value to your offers without doing more work

→ The client process for blog posts and social so you know what you should be expected to do and what is out of your scope

→ Metrics and mindset so you can stay focused on what matters 

you're learning all about:

While not technically copy (we'll get into the key differences!), this type of content is valuable to offer your clients and to know how to write for your own business. We'll work through both the writing specifics and mindset challenges.

Blogging and
Social Media

Module nine

→ What each term involved in SEO means and how it applies to your copy so you know what to pay attention to and how to explain it to clients

→ Researching keywords so you can quickly ensure your client is attracting the right traffic

→ Writing title tags and meta descriptions so your website and sales pages rank higher in search results

→ SEO structure for blogs so you can effectively grow your client's audience and write blogs that work

you're learning all about:

Respected, in-demand copywriters need a foundational understanding of SEO. These keyword lessons are simple and straightforward so this complex topic doesn't become overwhelming! 

SEO – Search 
Engine Optimization

Module ten

→ Onboarding and offboarding so your client feels cared for and you feel organized and prepared

→ Sharing drafts for feedback and handling "bad" feedback so you don't get blindsided or take things personally

→ Managing difficult client experiences with tact and grace so you can handle anything that comes your way

→ Learning how to decide if a client is a good fit so you can both have a positive experience (and avoid most of the potential challenges!) 

you're learning all about:

From onboarding to dealing with challenging feedback, we're getting into all things clients so you know how to handle any situation with confidence and poise. Creating a great experience is key to getting referrals! 

Client Experience and Processes

Module eleven

→ Moving away from "per hour" thinking and price structures so you're no longer trading time for dollars

→ Creating valuable packages instead of offering everything a la carte so you can make more money and deliver better results

→ Determining prices so you can feel confident selling while also being compensated fairly

→ How to raise prices and communicate changes with your clients so you can grow and scale with ease without losing clients or feeling terrified

you're learning all about:

Now that you've got these high-level copywriting skills... let's get you paid! This module is all about creating valuable copy offers, pricing them well, and marketing like a pro. You'll be booking out your services in no time! 

Offer Creation, Pricing, + Marketing

Modules twelve + thirteen